Coca-Cola Is Now Printing Cans and Bottles in Braille

In further expounding upon their new “Shake a Coke” ad campaign, which highlights various names printed on cans and bottles, Coca-Cola has partnered with ad agencies in both Mexico (Anónimo) and Argentina (Geometry Global) to fill a void in adding braille to said cans and bottles so that blind individuals can get in on the fun. Members of Los Murciélagos (The Bats), a blind soccer team in Argentina, recently received personalized bottles featuring each player’s name in braille.

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