With the release of the HealthBox, Under Armour is the latest brand to merge human performance with technology. The $400 USD HealthBox kit offers a scale, an activity tracker band (as previously revealed in March), and a heart rate chest strap. However, the price tag pales in comparison to the $700 million USD Under Armour spent to develop the trio in collaboration with HTC. The result is a packaged deal designed to turn human fitness performance into a lifestyle. It’s seamlessly integrated and all connected under a dashboard, Under Armour’s mobile fitness app Record. The HealthBox is available for pre-order now at Under Armour.
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