The Super Bowl isn’t just the single biggest event in the NFL calendar, it’s also the annual showpiece moment for the American advertising industry, which ploughs huge sums of cash ($4.5 million for a 30-second commercial, to be exact, as per last year’s rates) into coercing you to buy stuff at a time when you’re … Read more
Gathering feedback from businesses and users alike, Instagram is introducing a new advertising format called carousel ads. This will allow viewers to swipe left for additional images and links, giving brands more flexibility in telling their stories. First introducing advertisements in 2013, the Facebook subsidiary looks to improve the current promotion system by allowing marketers to bring multi-page hyperlinked print campaigns to mobile phones. Instagram … Read more