The Bigger Picture, Fanciful Depictions of the Area Outside the Margins of Iconic Album Covers

In The Bigger Picture, web design company Aptitude imagines what exists just outside the margins of some of popular music’s most iconic covers, from Michael Jackson to Adele. In this digital age, buying an album has become less about buying a physical package to buying a digital version out of convenience. So in honour of … Read more

Coca-Cola Develops New Creative as Sales Drop

With global sales hitting a recent slump, Coca-Cola has begun experimenting with unique marketing strategies to regain its purchasing power. Following the launch of Coca-­Cola Puerto Rico’s new website with an emoji url, Coke Spain looks to unite Coca-Cola, Coke Zero, Diet Coke and Coke Zero Zero (caffeine-free Coke Zero) under one unifying design. While Diet … Read more