Gathering feedback from businesses and users alike, Instagram is introducing a new advertising format called carousel ads. This will allow viewers to swipe left for additional images and links, giving brands more flexibility in telling their stories. First introducing advertisements in 2013, the Facebook subsidiary looks to improve the current promotion system by allowing marketers to bring multi-page hyperlinked print campaigns to mobile phones. Instagram will be slowly integrating this new feature in the coming weeks, experimenting with different variations of the new advertising platform. For more information, visit Instagram.
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