The Hyatt Hotels chain has announced plans to offer free Wi-Fi access in all of its guest rooms and lobbies across the world beginning in February 2015. The service will be made available free of charge to all guests, while elite members of the Hyatt Gold Passport loyalty program will be upgraded to premium service, free of charge. Hyatt brand vice president Kristine Rose said the move comes as the perception of wireless services shifts from amenity to necessity.
Internet connectivity is no longer an amenity. It has become an integral part of travelers’ daily lives and a basic expectation. Travelers shouldn’t have to remember which brands or locations offer it for free or the strings attached to get it.